Cannabis Marketing Strategies: In the cannabis sector, the demand for products does not necessarily guarantee the success of your association or brand. You should maintain the demands of your customers while focusing on your digital marketing strategy. It is important to have a dispensary marketing idea before giving a dispensary.
If you are struggling to find the right strategies in the digital world where you have just seconds to capture someone’s interest, here are simple tips and techniques to grow your business. Besides these, follow the popular cannabusiness social networks for being updated with cannabis marketing strategies.
# Optimize Google My Business profile for partnership or business location (Cannabis Marketing Strategies)
Google My Business is google’s free service that allows business owners to control how their listing appears in search results. You can use this tool to manage the location and details of your organization on Google Maps.
Maintaining a GMB profile is imperative for successful cannabis marketing. According to HubSpot’s blog, 88% of local searches for a business on a mobile device call or visit that business on the same day. If you don’t have an optimized GMB profile, your competitors will appear in the results ahead of you.
Bring customers to your brand and website by keeping an up-to-date GMB profile. Follow these simple tips to get started:
– Make sure your company information is correct
– Confirm that the name, address, phone number and URL of the website are correct.
– Add customer service hours and any special hours for holidays.
Choose the correct business category.
– The category you choose for your GMB listing plays a vital role for you to appear in searches for that category. If you select the incorrect category, you may not see any traffic or phone calls.
Write an optimized description.
– Add a description (up to 750 characters)
– Mention if your association is recreational, medical or both.
– Describe yourself authentically and tell clients about your brand, story, mission and track record.
– Do not fill in the keywords. Check Google’s guidelines for avoiding ad suspension.
Update third-party directories with your brand information. Getting featured on third-party websites and directories is an important aspect of local cannabis marketing.
By doing so, you increase brand awareness (more mentions = more chances of people seeing your association or brand name), improve local rankings, and help you win customers.
If possible, include the name, address and telephone number of your association or brand (NAP), as well as the URL of your website. Choose the directories with the most authority and followers to get the most bang for your buck.
# Show the products on your website.
By now, hopefully, you are using an online menu on your association or brand’s website to facilitate ordering. This is the main way to show the products that you offer.
Consumers, particularly online consumers, are more likely to purchase a product that has a positive image associated with it.
In a Shopify study of online consumer preferences, less than 1% of shoppers are satisfied with seeing a single photo of the product, 33.16% prefer to see multiple photos, and about 60% prefer images with 360 views degrees.
The home page, special offer pages, and blog posts are ideal places to use high-quality images and photos.
# Encourage the opinions of your customers.
Customer reviews play a role in local ranking and help to promote word-of-mouth marketing. In comparison, if your marijuana association or brand doesn’t have Google reviews but your competitor does, guess who will have the upper hand.
To encourage people to leave a review online, you have to think about this regularly while interacting with customers. Asking them to review your association or brand should come naturally, and ideas for doing so include:
– Email customers after they make a purchase and ask them to leave a review on your GMB listing.
– Use the Google Marketing Kit to create social posts that encourage users to leave a review.
# Promote your products to existing customers through email offers:
Due to the limitations of cannabis advertising opportunities, email marketing is a popular way to reach your customers. However, many platforms have policies against the commercialization of banned substances, so we recommend that you do your research.
Email is also cheap compared to other digital cannabis marketing strategies. It allows you to communicate directly with customers, keeping them informed and encouraging them to repeat purchases and visit the store.
It is easier to convert existing customers into more sales than to attract a new customer. Segmenting your email audience to only those who have previously purchased with you makes it easier to determine what types of offers to send.
This also allows you to connect with these people directly and dramatically improve your open and click-through rates. Consider your customers’ preferences without making assumptions, and tailor your email offers to their interests.
